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You are a smart, savvy, and sophisticated consumer, and nobody’s fool.
You don’t need to be harassed and haggled on 47th street, and you don’t deserve
to be ripped off by 5th avenue branding. Hard fact. Kirk Gougasian established
his brand to change the way people like himself shopped, empowering them with
his own intel and experience, and leveraging his lifelong established contacts
to offer premium services at a direct to consumer price point.
His father, Mourad Gougasian, is a master jeweler with over 60 years in the industry,
and Kirk was literally born and raised in the jewelry industry, growing up on the inside,
having seen and heard it all. As the industry changed and evolved, Kirk became
disappointed by how the industry has been cheapened, turned into a haggle of
competing vendors and 47th street hustlers, with true craftsmanship on the
decline, and cheap, low quality products flooding the market from overseas.
This was not the world he was raised in, and not what he wanted to be a part
of.
Impassioned by his own principles of integrity and his heritage of craftsmanship, Kirk established his own company in 2012, determined to bring back the powerful significance he believed jewelry to have. Built purely on referral and word of mouth, Kirk’s reputation speaks for itself, building his own “family based business” by creating a community of transparency and trust.